Tissot Shoots...And Scores!

In their further attempt to bring in a strong base of American sports fans Tissot has announced today that the French born basketball star Tony Parker will be joining Tissot as an ambassador.

Parker, known for being the captain of the French basketball team, and a member of the NBA's San Antonio Spurs is known internationally for his ability on the court and his high level of social awareness off of it. He has had quite the impressive professional career which includes; a bronze medal with the 2005 French national team, 3 NBA titles in 2003, 2005, and 2007, as well as becoming the first foreign born player to be named MVP of the 2007 NBA finals.

Basketball is not really a new venue for Tissot as they are already the official timekeeper for the International Basketball Federation [FIBA]. I'm sure it doesn't hurt Tissot that Parker has a solid fan base here in the states. In the past few years Tissot has made plays for ambassadors that have solid representation in very American sports including; becoming the official timekeeper of NASCAR. Make no mistake, this is just the beginning for Tissot and international basketball, as they have several organizations they are already teamed up with.

I'm sure we'll all be seeing a lot more of Mr. Parker in Tissot ads in the US in the coming months.

BaselWorld 2010: Tissot Sailing Touch

This year at Basel Tissot will show off its latest version from their "Touch" collection. Coming off the popularity of their T-Touch Trekking watch, they have once again expanded the line with the "Sailing Touch" which has newly added functions directed towards those of you who find yourself having a kinship with the sea.

The original T-Touch is still quite a popular piece, and many know about all of its functions [compass, barometer, altimeter, chronograph, thermometer, and alarm] that are enacted by touching the crystal. Since its inception Tissot has listened to customer requests and updated the look of the watch and increased its water resistance to a full 100 meters, up from the originals 30 meter rating.

The Sailing Touch offers a few of the same functions as it's big brothers but two of them had to be swapped out for more nautical themed toys. The "Altimeter" and "Thermometer" have been replaced with a "Tide" calculator, and a "Regatta" countdown timer. The chronograph function is now marked by "Speed" on the dial. One other feature that was added for 2010 is a backlight on the digital portion of the watch. Sometimes it really is the small things, fans of the T-Touch line truly appreciate Tissot increasing water resistance and adding that backlight.


The look of the Sailing Touch is one of a refined sport sailing watch, with a well rounded case and colorful bezel that is marked to work with the regatta countdown timer. As with past versions the Sailing Touch is available on a rubber strap in black or white, with a folding clasp. The case is a solid 316L steel with a sapphire crystal, so you can touch away without any fears of scratching it.

The Sailing Touch will be available this year and sell for between $500.00 - 900.00, depending on the version. I bet you can't wait to get your hands on it....Well at least your finger.
Specs:

Movement	Quartz
Functions	Hours, minutes, weather (relative pressure), regatta (countdown), speed (chronograph with tachymeter), compass, 2 alarms, tide calculator, 2 time-zones, perpetual calendar and back-lighting
Case	316L stainless steel Scratch-resistant, anti-reflective tactile sapphire crystal Red, silvered or navy blue bezel with or without setting of 19 Top Wesselton VS/SI diamonds (0.8 to 0.85 ct) Water-resistant to 100 m
Dial	Black, silvered, navy blue or white lacquered
Bracelet/Strap	Black or white rubber, or rubber with 316L stainless steel, safety folding clasp