In their further attempt to bring in a strong base of American sports fans Tissot has announced today that the French born basketball star Tony Parker will be joining Tissot as an ambassador.
Parker, known for being the captain of the French basketball team, and a member of the NBA's San Antonio Spurs is known internationally for his ability on the court and his high level of social awareness off of it. He has had quite the impressive professional career which includes; a bronze medal with the 2005 French national team, 3 NBA titles in 2003, 2005, and 2007, as well as becoming the first foreign born player to be named MVP of the 2007 NBA finals.
Basketball is not really a new venue for Tissot as they are already the official timekeeper for the International Basketball Federation [FIBA]. I'm sure it doesn't hurt Tissot that Parker has a solid fan base here in the states. In the past few years Tissot has made plays for ambassadors that have solid representation in very American sports including; becoming the official timekeeper of NASCAR. Make no mistake, this is just the beginning for Tissot and international basketball, as they have several organizations they are already teamed up with.