As you can see it has the characteristic plastic case [there will also be a steel case version of the watch], with a partial exhibition case-back. It also states that the top crystal is sapphire, which leads me to believe that the case-back crystal is mineral. I am still trying to determine if the movement is a variation of the Valjoux 7750, or something else. The subdial configuration leads me to believe it is in fact a 7750. *Update* - After doing a little searching I found out that the movement is actually a: ETA Caliber C01.211, a fifteen-jewel, 3Hz movement with a 46 hour power reserve. This movement has also been used in a couple of Tissot pieces including; the ladies PRC-200 Automatic Chronograph, and the Couturier Auto Chrono.
The ETA C01.211
All in all I find it to be a pleasing watch to look at, and am very curious to see it in person. The going price for these pieces is estimated at a very low $360.00 - 380.00 [USD] which is very impressive for an automatic chronograph of any origin, be it Switzerland, Japan, or China.
These are not limited edition pieces and will be available to all who would like one. The full line offered by Swatch [a total of 5 variations] can be seen, and purchased, through their official website HERE.
Below is a quick spot Swatch produced for as an introduction to their newest line:
More to come as I gather more information about this piece.
Special thanks to Tony Li for granting permission to use his photographs.