This probably has something to do with it. Rolex has once again topped all other manufacturers in spending for advertising to the US market. Spending an estimated $49.3 million dollars on ad placement. That astounding figure is a full $20 million dollars more than the number two spender Breitling [with $28.92 million spent].
I have no problems with Rolex, but maybe...just maybe if they cooled off with some of the advertising buyers could be offered a more realistic price for their watches.
The number of watch brands spending less that a million dollars on advertising is down from 69 to 65.
Full story, inlcuding the top 25 spenders list, by Joe Thompson is over at Watch Time Magazine