Wednesday, July 15, 2009

Ever Wonder Why That Rolex Costs So Much?

This probably has something to do with it. Rolex has once again topped all other manufacturers in spending for advertising to the US market. Spending an estimated $49.3 million dollars on ad placement. That astounding figure is a full $20 million dollars more than the number two spender Breitling [with $28.92 million spent].

I have no problems with Rolex, but maybe...just maybe if they cooled off with some of the advertising buyers could be offered a more realistic price for their watches.

The number of watch brands spending less that a million dollars on advertising is down from 69 to 65.

Full story, inlcuding the top 25 spenders list, by Joe Thompson is over at Watch Time Magazine

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