Thursday, July 9, 2009

One to Watch: Zodiac

Recently I have been noticing some pretty bold designs coming from the Zodiac Watch company. Granted Zodiac is by no means a new company as it was originally founded in 1882 in Le Loce, Switzerland and have been consistently doing pretty well until about 1997 when they went bankrupt, and the company were bought by Genender International, a US company, in 1998. In 2001 Zodiac was acquired by Fossil as they were looking to add a Swiss brand to their line. Though now owned by American company Zodiac still offers only "Swiss Made" pieces. I'm not sure if Fossil has any input into design, or if Zodiac just had an explosion of creativity lately but they are coming out with some funky pieces that I simply cannot stop admiring. I've seen the newer Zodiacs priced any where in the $300 - $700 range, depending on the model and where you look [if you look at a department store, you are going to generally pay more...stick to reputable online sellers]. Here are just a few of my favorite designs out now from their Adventure and ZMX lines.

The Adventure - [ZO6702]

The ZMX 02 - [ZO8503]

The ZMX 03 - [ZO8507]

From what I hear these are all very well built solid hunks of wrist metal. It looks as though Zodiac has elected to use Ronda as their main movement supplier as most of their quartz pieces contain them. If Zodiac continues down this path, it was definitely a wise move for the already hugely successful Fossil to add them to their line. Be sure to check out their website for other variations and models.

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